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BEGIN:VEVENT
DTSTART:20200422T200000Z
DTEND:20200422T210000Z
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SUMMARY:Ways To Upgrade Your Content Marketing Strategy During the Coronavirus Shutdown
DESCRIPTION:The outbreak of COVID-19 has created a lot of uncertainty for customers and businesses alike. While the situation feels incredibly frustrating\, there are ways to make the most of it. Search engine optimization experts say it takes two to six months for your organic marketing to have an impact on Google search results. Right now is a good opportunity to leverage the spare time you have to upgrade your content marketing strategies during the shutdown and have a stronger brand when the dust settles.\n \n\nIn this webinar you will learn:\n\n\n\n	Why now is the time to conduct a content audit of your website (and how to do one)\n	How to syndicate blog articles to drive content to your website (and why)\n	How to create a webinar content plan\n	Tips on enhancing your email strategy in order to stand out in a customer's inbox\n\n\n\nAbout the host: LAGLCC Member Chuck Griffith is a digital marketing leader having been a marketing and advertising executive for companies such as Salesforce\, Cisco\, Invia Robotics\, and BBDO. Currently\, he owns and operates DCG Worldwide Consulting\, which focuses on marketing for B2B and B2C strategic planning including conceptualization\, ideation\, user research\, implementation\, and governance. He also is the lead producer and director for corporate video productions at DCG Arts and teaches UX and strategy at UCLA.
X-ALT-DESC;FMTTYPE=text/html:<span style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-serif\; font-size: small\;">The outbreak of COVID-19 has created a lot of uncertainty for customers and businesses alike. While the situation feels incredibly frustrating\, there are ways to make the most of it. Search engine optimization experts say it takes two to six months for your organic marketing to have an impact on Google search results. Right now is a good opportunity to leverage the spare time you have to upgrade your content marketing strategies during the shutdown and have a stronger brand when the dust settles.</span>\n<div style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-serif\; font-size: small\;">&nbsp\;</div>\n\n<div style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-serif\; font-size: small\;">In this webinar you will learn:</div>\n\n<div style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-serif\; font-size: small\;">\n<ul>\n	<li style="margin-left: 15px\;">Why now is the time to conduct a content audit of your website (and how to do one)</li>\n	<li style="margin-left: 15px\;">How to syndicate blog articles to drive content to your website (and why)</li>\n	<li style="margin-left: 15px\;">How to create a webinar content plan</li>\n	<li style="margin-left: 15px\;">Tips on enhancing your email strategy in order to stand out in a customer&#39\;s inbox</li>\n</ul>\n</div>\n\n<div style="color: rgb(34\, 34\, 34)\; font-family: Arial\, Helvetica\, sans-serif\; font-size: small\;">About the host: LAGLCC Member Chuck Griffith is a digital marketing leader having been a marketing and advertising executive for companies such as Salesforce\, Cisco\, Invia Robotics\, and BBDO. Currently\, he owns and operates DCG Worldwide Consulting\, which focuses on marketing for B2B and B2C strategic planning including conceptualization\, ideation\, user research\, implementation\, and governance. He also is the lead producer and director for corporate video productions at DCG Arts and teaches UX and strategy at UCLA.</div>\n
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UID:e.2637.403
SEQUENCE:3
DTSTAMP:20260408T080250Z
URL:http://laglcc.smartcms.site/events/details/ways-to-upgrade-your-content-marketing-strategy-during-the-coronavirus-shutdown-403
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